Facebook ad examples: 30+ real ads and why they work
Short answer
The best Facebook ads in our index share three traits: a hook in the first line, one clear offer, and a creative that makes sense with the sound off. Below are real ads ranked by EU reach, with the patterns behind them: customer stories, founder-led claims, product demos and price anchors.
What makes a Facebook ad work?
Reach is the closest public signal of what works. Meta keeps spending on ads that convert, so an ad that reaches several million people usually earned that budget. Looking at the top of our index, the same building blocks repeat.
| Pattern | What it looks like | Typical niche |
|---|---|---|
| Customer story | First-person text, a problem, then the product as the turning point | Supplements, skincare |
| Price anchor | “The £25 powder replacing £300 whitening” | Beauty, DTC |
| Social proof | Star ratings, review counts, “20 million+ customers” | Apps, food & drink |
| Product in use | Lifestyle image or short demo, short copy | Fashion, sportswear |
| Quiz or plan | “Take a 1-minute quiz to get your plan” | Fitness, wellness apps |
How long should Facebook ad copy be?
Both extremes win. Brand ads from Shopify, ASICS or Zalando use one line. Direct-response ads for supplements and skincare often run several hundred words that read like a personal story. The shared rule is that the first 125 characters, the part shown before “See more”, must carry the hook on its own.
How to find more examples in your niche
- Search a product category, such as “collagen” or “running shoes”, on Free Ad Library.
- Sort by reach to see the ads with the most delivery first.
- Filter to active ads to see what is still running, a sign it's still profitable.
- Open an ad to read the full copy, the call to action and the landing page.
High-reach Facebook image ads
See more →Shopify
Active
Take the first step to your first sale. Join millions of people powering their business with Shopify.
- Reach
- 33.8M
- Spend
- €1M
Shopify
Active
East Fork started in a barn. Now they sell across the planet. Join millions of people powering their business…
- Reach
- 31.9M
- Spend
- €958.5K
Shopify
Active
Build your website, launch your business, and sell everywhere with Shopify in 2026.
- Reach
- 27.3M
- Spend
- €819.2K
Temu Europe
Inactive
🎉 Temu welcomes your return! Click now and join the event on the Temu app! 💕
- Reach
- 11.4M
- Spend
- €341.5K
Revolut
Active
Join the millions of customers worldwide who already spend, send, and save smarter with Revolut. Download the…
- Reach
- 11.3M
- Spend
- €338.3K
ASICS
Inactive
The ASICS Winter Sale is now on. Get set for 2026 and save up to 40% on selected footwear and apparel now.
- Reach
- 10.4M
- Spend
- €311.6K
AliExpress
Active
🌟 Unbelievable Deal Alert! 🌟 Buy1 Get 2 FREE🎉 Don't miss out on these unbeatable prices—shop now and save…
- Reach
- 8.6M
- Spend
- €257.8K
On
Inactive
Sentez la différence avec nos chaussures conçues en Suisse, entre performance, confort et style.
- Reach
- 7.4M
- Spend
- €221.2K
FAQ
Questions about this guide
Where can I see real Facebook ads from other brands?
In the Meta Ad Library, or in Free Ad Library, which adds keyword search across all brands and sorts results by reach.
Which Facebook ad format performs best?
There is no single winner. In our index, short videos and single images both appear among the highest-reach ads; the hook and offer matter more than the format.