LEGO
The North Face
Uber Eats
Temu Europe
Alibaba.com
Huel
New Balance
Elavate
WHOOPShopify
Active
Take the first step to your first sale. Join millions of people powering their business with Shopify.
- Reach
- 33.8M
- Spend
- €1M
FreeNo signup, no credit card, no limits
The free Meta Ad Library
Search 10M+ Facebook and Instagram ads with filters, reach and spend estimates. No signup.
Browse all adsTry
Ads from thousands of brands, including
- ads indexed
- 10M+
- advertisers
- 450K+
- countries
- 30+
- new ads added
- Daily
Top ads
The highest-reach ads in the library
One ad per brand, sorted by how many people it reached. Click any ad to see the full copy, reach and estimated spend.
Zalando
Inactive
Video@bayagorbusha’s winter rotation? No notes. 🎥: @bayagorbusha 🔎 Sneakers: AD111A2MD-D11 #adidasOriginals 🔎…
- Reach
- 12.1M
- Spend
- €363.4K
Temu Europe
Inactive
🎉 Temu welcomes your return! Click now and join the event on the Temu app! 💕
- Reach
- 11.4M
- Spend
- €341.5K
Revolut
Active
Join the millions of customers worldwide who already spend, send, and save smarter with Revolut. Download the…
- Reach
- 11.3M
- Spend
- €338.3K
ASICS
Inactive
The ASICS Winter Sale is now on. Get set for 2026 and save up to 40% on selected footwear and apparel now.
- Reach
- 10.4M
- Spend
- €311.6K
The North Face
Inactive
VideoThe North Face on. City explored. Coffee earned. @thenorthfaceuk #NeverFearTheForecast #TheNorthFace…
- Reach
- 8.9M
- Spend
- €266.6K
AliExpress
Active
🌟 Unbelievable Deal Alert! 🌟 Buy1 Get 2 FREE🎉 Don't miss out on these unbeatable prices—shop now and save…
- Reach
- 8.6M
- Spend
- €257.8K
On
Inactive
Sentez la différence avec nos chaussures conçues en Suisse, entre performance, confort et style.
- Reach
- 7.4M
- Spend
- €221.2K
My Sweet Smile
Active
VideoIf a 53-year-old woman used a teeth whitening powder for just 2 minutes per day, here's what would happen 👇…
- Reach
- 6.8M
- Spend
- €203.9K
Foot Locker Europe
Inactive
Look your best with our selection of on-trend pieces from the coolest brands.
- Reach
- 6.8M
- Spend
- €203.3K
Crep Protect
Inactive
VideoWhat sneaker got you like this? 🥹 (via: @sniperkicks32) #Sneakers #SneakerAddict #Sneakerhead
- Reach
- 6.2M
- Spend
- €184.6K
Temu Germany
Inactive
🤩Love shopping? Join Temu and find amazing discounts on your favorites
- Reach
- 6.1M
- Spend
- €183.5K
adidas Running
Inactive
VideoINSPIRED BY THE WORLD'S FASTEST, FOR YOU TO FEEL YOUR FAST IN YOUR EASY RUNS
- Reach
- 5.6M
- Spend
- €167.9K
IKEA
Inactive
Alles für dein perfektes Dinner.
- Reach
- 5.2M
- Spend
- €157.4K
Medicube
Active
VideoBedazzled PDRN gel mask #pdrncollagenmask #skincare #glasskin #medicube @medicube_global_official
- Reach
- 4.9M
- Spend
- €148.5K
New Balance
Inactive
Select styles with new prices.
- Reach
- 4.9M
- Spend
- €146.6K
Feel Reformed
Active
VideoWhat if your morning coffee did more than wake you up? Reformed Coffee delivers: - 15g of Hydrolysed Collagen…
- Reach
- 4.6M
- Spend
- €138.2K
Vestiaire Collective
Inactive
Jusqu’à -80% sur les designers ! La mode de seconde main en toute confiance.
- Reach
- 4.4M
- Spend
- €131.8K
AYBL
Active
Elevate Your Workout Game with AYBL 💪🏋️♀️
- Reach
- 4.3M
- Spend
- €127.8K
WHOOP
Active
From workouts to weekends, WHOOP helps you understand how your body responds so you can keep improving.
- Reach
- 4.2M
- Spend
- €126.2K
The basics
What is the Meta Ad Library?
The Meta Ad Library is Meta’s public archive of ads running on Facebook, Instagram, Messenger, Threads and the Audience Network. Meta launched it in 2019 so anyone can see who is advertising and what they’re saying. It’s also called the Facebook Ad Library or Facebook Ads Library.
For ads delivered in the European Union, the Digital Services Act requires extra data: how many people an ad reached, their age and gender, and how long it ran. That reach data is what makes the library useful for marketers, because the ads with the most reach are usually the ones getting the budget.
Free Ad Library indexes that data and makes it searchable across brands. You can search by keyword, sort by reach, see an estimated spend and keep studying ads after they stop running.
Read the full guide to the Meta Ad LibraryHow it works
How to search Facebook ads for free
- 01
Search a brand, product or phrase
Type anything that appears in an ad: a competitor’s name, a product category or a hook you remember.
- 02
Filter and sort by reach
Narrow by video or image, platform, status and date, then sort so the most-delivered ads come first.
- 03
Open an ad and take notes
See the full copy, the call to action, reach, estimated spend and the landing page behind it.
Compare
Free Ad Library vs the Meta Ad Library vs paid spy tools
Each option answers a different question. Here’s how they compare for researching Facebook and Instagram ads.
| Feature | Free Ad Library | Meta Ad Library | Paid ad spy tools |
|---|---|---|---|
| Price | Free | Free | Monthly plans |
| No signup | |||
| Keyword search across all brands | Literal match | ||
| Sort by reach | Varies | ||
| Estimated ad spend | Political ads only | Varies | |
| Inactive ads kept | EU only, one year | ||
| Other ad networks | Often |
Used by marketers
Built for people who study ads for a living
“I used to click through the Meta Ad Library one brand at a time. Sorting a whole niche by reach saves me an afternoon every week.”
“We open every client kickoff with a board of the top competitor ads from here. It's the fastest way to see what's actually getting budget.”
“The spend estimate isn't exact, and they say so, but it's enough to tell a test from a scaled ad.”
Used by teams at
- Agency One
- Northfield
- Brightlane
- Studio Kite
- Parcel & Co
- Loop Labs
Browse
Browse the ad library
Guides
Learn to read the ad library like a strategist
- 7 min read
How to use the Meta Ad Library (Facebook Ads Library) in 2026
A practical walkthrough of the Meta Ad Library: how to search Facebook and Instagram ads, what the filters do, what data it shows and where it stops.
- 9 min read
Facebook ad examples: 30+ real ads and why they work
Real Facebook ad examples from brands with millions in reach, grouped by format and angle, with notes on the hook, offer and call to action.
- 6 min read
Instagram ad examples: what top brands run in Feed, Stories and Reels
Instagram ad examples from real campaigns, with notes on vertical video, creator-style content and the captions that go with them.
- 6 min read
How to see your competitors' Facebook and Instagram ads
Three free ways to see competitor ads on Facebook and Instagram, what each one shows, and how to turn what you find into your own tests.
- 5 min read
The Meta Ad Library API: what it covers and its limits
What the official Meta Ad Library API returns, who can use it, its limits for commercial ads, and the alternatives for programmatic ad research.
- 4 min read
How to download videos and images from the Facebook Ad Library
How to save video and image ads from the Facebook Ad Library for research, what the platform allows, and how to keep a swipe file without breaking the rules.
FAQ
Frequently asked questions
Is Free Ad Library really free?
Yes. Searching, filtering and opening ads is free, with no signup and no card. There are no hidden search limits.
Where do the ads come from?
From Meta's public ad transparency data, the same source as the Meta Ad Library. We index ads from Facebook, Instagram, Messenger, Threads and the Audience Network.
How is ad spend estimated?
Meta does not publish spend for commercial ads. We estimate it from the ad's EU reach at a fixed €30 cost per thousand impressions. Treat it as an order of magnitude, not billing data.
Can I see ads that are no longer running?
Yes. Inactive ads stay in our index, so you can study what a brand ran months ago. Use the status filter to show only active or only inactive ads.
How is this different from the Meta Ad Library?
The Meta Ad Library is the official source and shows what a Page runs right now. Free Ad Library adds keyword search across all brands, sorting by reach, spend estimates and a history of inactive ads.
Can I download ad videos and images?
Each ad links to its original image or video file. Use downloaded ads for research only; the creatives belong to the advertiser.
Which advertisers are covered?
Brands from any country, as long as their ads reach audiences where Meta publishes transparency data. That includes most global e-commerce, app and consumer brands.
How often is the data updated?
New ads are added continuously, and reach figures are refreshed as Meta updates them.