Guides to the Meta Ad Library

How to search Facebook and Instagram ads, what the data means, and what high-reach ads have in common.

• 7 min

  How to use the Meta Ad Library (Facebook Ads Library) in 2026

  A practical walkthrough of the Meta Ad Library: how to search Facebook and Instagram ads, what the filters do, what data it shows and where it stops.

• 9 min

  Facebook ad examples: 30+ real ads and why they work

  Real Facebook ad examples from brands with millions in reach, grouped by format and angle, with notes on the hook, offer and call to action.

• 6 min

  Instagram ad examples: what top brands run in Feed, Stories and Reels

  Instagram ad examples from real campaigns, with notes on vertical video, creator-style content and the captions that go with them.

• 6 min

  How to see your competitors' Facebook and Instagram ads

  Three free ways to see competitor ads on Facebook and Instagram, what each one shows, and how to turn what you find into your own tests.

• 5 min

  The Meta Ad Library API: what it covers and its limits

  What the official Meta Ad Library API returns, who can use it, its limits for commercial ads, and the alternatives for programmatic ad research.

• 4 min

  How to download videos and images from the Facebook Ad Library

  How to save video and image ads from the Facebook Ad Library for research, what the platform allows, and how to keep a swipe file without breaking the rules.